Pillar17 articles

Ux Design

All 17 articles on ux design from the CustomFit.ai blog.

Cognitive Accessibility: CRO Beyond ADA Compliance featured imageux design

Cognitive Accessibility: CRO Beyond ADA Compliance

Cognitive accessibility ecommerce goes beyond screen readers and ADA checklists. Practical UX that helps every shopper think and decide more easily.

Yuvraj Singh· 7 min read
White Space in Design: Impact on Conversions featured imageux design

White Space in Design: Impact on Conversions

How white space in web design affects ecommerce conversions. Why less clutter increases sales, how to use space strategically, and how to A/B test it in 2026.

Sapna Johar· 8 min read
UX Design for Ecommerce: Conversion-Focused Guide featured imageux design

UX Design for Ecommerce: Conversion-Focused Guide

Complete UX design guide for ecommerce brands focused on conversions. Learn how UI, navigation, mobile UX, and visual hierarchy drive CVR with real D2C examples.

Sapna Johar· 17 min read
UX Audit Checklist for Ecommerce featured imageux design

UX Audit Checklist for Ecommerce

Use this UX audit checklist for ecommerce to find and fix conversion-killing friction on your store. Covers navigation, product pages, checkout, and mobile UX.

Sapna Johar· 9 min read
Typography for Ecommerce: Readability & Conversions featured imageux design

Typography for Ecommerce: Readability & Conversions

How typography choices affect ecommerce readability and conversion rates. Font selection, sizing, hierarchy, and A/B testing guide for D2C brands in 2026.

Sapna Johar· 7 min read
Sticky Add-to-Cart Button: Does It Work? featured imageux design

Sticky Add-to-Cart Button: Does It Work?

Does a sticky add-to-cart button improve conversion rate? We cover the evidence, when it works, design guidelines, and how to A/B test it on your D2C store.

Sapna Johar· 8 min read
Search & Filter UX for Ecommerce featured imageux design

Search & Filter UX for Ecommerce

Improve ecommerce search and filter UX to lift conversion rates. Best practices for search autocomplete, filter design, and mobile filter experience for D2C brands.

Sapna Johar· 10 min read
Product Zoom & Gallery UX Best Practices featured imageux design

Product Zoom & Gallery UX Best Practices

Product zoom and gallery UX best practices for ecommerce. Covers mobile zoom, image order, video integration, and how better product imagery lifts conversion rate.

Sapna Johar· 9 min read
Mobile UX for Ecommerce: Touch-Friendly Design featured imageux design

Mobile UX for Ecommerce: Touch-Friendly Design

Mobile UX for ecommerce in India — touch targets, image optimization, swipe interactions, mobile checkout, and how to close the desktop-mobile conversion gap.

Sapna Johar· 9 min read
Mobile Bottom Navigation for Ecommerce featured imageux design

Mobile Bottom Navigation for Ecommerce

Design mobile bottom navigation for ecommerce that drives engagement and conversion. Covers tab structure, icon choices, badge counts, and A/B testing guidance.

Sapna Johar· 8 min read
Microinteractions for Ecommerce: Add-to-Cart Animations featured imageux design

Microinteractions for Ecommerce: Add-to-Cart Animations

Learn how microinteractions and add-to-cart animations improve ecommerce UX and conversion rate. Covers design patterns, implementation, and A/B testing for D2C brands.

Sapna Johar· 8 min read
Infinite Scroll vs Pagination for Ecommerce featured imageux design

Infinite Scroll vs Pagination for Ecommerce

Infinite scroll vs pagination for ecommerce: which drives more conversions? Compare both with data, use cases, and guidance for Indian D2C category pages.

Sapna Johar· 8 min read
Ecommerce Navigation Best Practices featured imageux design

Ecommerce Navigation Best Practices

Ecommerce navigation best practices that reduce bounce rate and increase conversion — menu structure, search UX, mobile navigation, and what to test first.

Sapna Johar· 9 min read
Ecommerce Form UX: Reduce Errors & Friction featured imageux design

Ecommerce Form UX: Reduce Errors & Friction

Reduce checkout form friction and errors on your ecommerce store. Covers field design, validation, autofill, UPI, COD, and mobile form UX for Indian D2C brands.

Sapna Johar· 8 min read
Dark Patterns in Ecommerce: What to Avoid featured imageux design

Dark Patterns in Ecommerce: What to Avoid

Learn which dark patterns in ecommerce hurt trust and repeat purchases. Covers hidden fees, trick subscriptions, forced continuity, and ethical UX alternatives.

Sapna Johar· 8 min read
Website Color Psychology for Conversions featured imageux design

Website Color Psychology for Conversions

How color psychology affects ecommerce conversion rates: CTA button colors, trust signals, urgency colors, and A/B testing for D2C brand websites.

Sapna Johar· 9 min read
Accessibility for Ecommerce: ADA Compliance & CRO featured imageux design

Accessibility for Ecommerce: ADA Compliance & CRO

Ecommerce accessibility improves CVR for all users, not just those with disabilities. A practical guide to ADA/WCAG compliance and accessibility wins for D2C stores.

Sapna Johar· 10 min read

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