Pillar17 articles

D2c Brand Growth

All 17 articles on d2c brand growth from the CustomFit.ai blog.

Top D2C Brands in India: What They Do Right featured imaged2c brand growth

Top D2C Brands in India: What They Do Right

What do India's top D2C brands — Mamaearth, Sugar, Boat, Kapiva, mCaffeine — do differently? Breakdown of growth strategies you can apply to your brand.

Sapna Johar· 10 min read
Sports & Fitness D2C India: Building Online featured imaged2c brand growth

Sports & Fitness D2C India: Building Online

Sports and fitness D2C brands in India: how to build a high-converting online presence, reduce CAC, and grow repeat purchases. Practical 2026 guide.

Sapna Johar· 6 min read
Pet Care D2C India: Growth Strategies featured imaged2c brand growth

Pet Care D2C India: Growth Strategies

Pet care D2C brands in India: growth strategies to improve conversion, reduce CAC, and build loyal repeat buyers. Actionable guide for Indian pet brands in 2026.

Sapna Johar· 6 min read
Men's Grooming D2C in India: Optimization Guide featured imaged2c brand growth

Men's Grooming D2C in India: Optimization Guide

Men's grooming D2C brands in India: proven strategies to grow conversions, reduce CAC, and build loyalty in a ₹12,000 crore market. Practical 2026 guide.

Sapna Johar· 7 min read
How to Launch a D2C Brand in India featured imaged2c brand growth

How to Launch a D2C Brand in India

Step-by-step guide to launching a D2C brand in India in 2025 — from product-market fit and Shopify setup to your first 1000 orders and beyond.

Sapna Johar· 9 min read
Kids & Baby D2C Brands India: What Works featured imaged2c brand growth

Kids & Baby D2C Brands India: What Works

Kids and baby D2C brands in India: what actually works for conversion, trust-building, and retention. Proven tactics for Indian parent buyers in 2026.

Sapna Johar· 7 min read
Jewelry D2C India: Online Sales Optimization featured imaged2c brand growth

Jewelry D2C India: Online Sales Optimization

Optimize your jewelry D2C store in India: improve product photography, build trust for high-ticket items, and use A/B testing to lift CVR and AOV.

Sapna Johar· 9 min read
Home Decor D2C India: Ecommerce Strategies featured imaged2c brand growth

Home Decor D2C India: Ecommerce Strategies

Home decor D2C brands in India: ecommerce strategies that increase conversions, AOV, and repeat purchases. Practical guide for Indian home decor sellers in 2026.

Sapna Johar· 7 min read
Health & Wellness D2C: India Market Guide featured imaged2c brand growth

Health & Wellness D2C: India Market Guide

A complete guide to health & wellness D2C in India: market size, customer behavior, top brands, and strategies to grow your brand profitably in 2025.

Sapna Johar· 9 min read
Food & Beverage D2C India: Marketing Playbook featured imaged2c brand growth

Food & Beverage D2C India: Marketing Playbook

India's food & beverage D2C market is growing 30%+ annually. This playbook covers CRO, personalization, and marketing strategy for F&B brands selling direct to consumers.

Sapna Johar· 19 min read
Fashion D2C Brands India: Conversion Strategies featured imaged2c brand growth

Fashion D2C Brands India: Conversion Strategies

Fashion D2C brands in India face high RTO, size uncertainty, and brutal competition. These conversion strategies tackle each challenge with tested tactics.

Sapna Johar· 9 min read
D2C Unit Economics: CAC, LTV, and Profitability featured imaged2c brand growth

D2C Unit Economics: CAC, LTV, and Profitability

Master D2C unit economics: calculate CAC, LTV, payback period, and contribution margin to build a profitable direct-to-consumer brand in India.

Sapna Johar· 9 min read
D2C Marketing Funnel: From Awareness to Advocacy featured imaged2c brand growth

D2C Marketing Funnel: From Awareness to Advocacy

Build a D2C marketing funnel that converts strangers into loyal advocates. Covers awareness, consideration, conversion, and retention with Indian brand examples.

Sapna Johar· 9 min read
D2C Growth Hacking: Low-Budget Strategies featured imaged2c brand growth

D2C Growth Hacking: Low-Budget Strategies

D2C growth hacking strategies for low-budget brands: referral programs, conversion optimization, community building, and organic growth tactics that work for Indian D2C.

Sapna Johar· 8 min read
D2C Customer Retention Strategies featured imaged2c brand growth

D2C Customer Retention Strategies

High CAC making your D2C unit economics painful? These D2C customer retention strategies increase repeat purchase rate, CLV, and profitability for Indian brands.

Sapna Johar· 8 min read
Why D2C Brands Plateau After 6 Months (And How to Fix It) featured imaged2c brand growth

Why D2C Brands Plateau After 6 Months (And How to Fix It)

Most D2C brands hit a growth wall at 6 months. Learn why it happens—CAC spikes, LTV stagnation, conversion decay—and exactly how to break through it.

Sapna Johar· 9 min read
Beauty & Skincare D2C in India: Growth Playbook featured imaged2c brand growth

Beauty & Skincare D2C in India: Growth Playbook

Build a profitable beauty or skincare D2C brand in India. Covers positioning, product strategy, Nykaa vs own store, CRO, and lessons from Plum, mCaffeine, Mamaearth.

Sapna Johar· 9 min read

Built for every D2C category

🧴
Skincare
💄
Beauty
🌿
Wellness
☕
F&B
👟
Apparel
💍
Jewelry
🛋️
Home
🍼
Baby
Live · Right now
Mamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVRMamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVR