Pillar15 articles

Email Retention

All 15 articles on email retention from the CustomFit.ai blog.

Win-Back Email Campaigns for D2C Brands featured imageemail retention

Win-Back Email Campaigns for D2C Brands

Win-back email campaigns that re-engage lapsed D2C customers: when to send, what to say, how much to offer, and when to cut your losses and clean the list.

Sapna Johar· 8 min read
WhatsApp Marketing for D2C in India featured imageemail retention

WhatsApp Marketing for D2C in India

A practical guide to WhatsApp marketing for D2C brands in India: how to set up, what messages convert, how to handle COD, and how to pair it with on-site CRO.

Sapna Johar· 7 min read
Welcome Email Series: Templates for Ecommerce featured imageemail retention

Welcome Email Series: Templates for Ecommerce

Build a welcome email series that turns new subscribers into buyers. Templates, timing, and subject lines for D2C ecommerce brands targeting Indian shoppers.

Sapna Johar· 8 min read
Transactional Emails: CRO Opportunities featured imageemail retention

Transactional Emails: CRO Opportunities

Transactional emails have 8x higher open rates than marketing emails. Discover CRO opportunities in order confirmations, shipping updates, and delivery emails for D2C.

Sapna Johar· 8 min read
Review Request Email: Timing & Templates featured imageemail retention

Review Request Email: Timing & Templates

Get more product reviews with better-timed review request emails. Includes timing strategy, subject line templates, and questions that generate useful reviews for D2C brands.

Sapna Johar· 8 min read
Re-Engagement Email Campaigns featured imageemail retention

Re-Engagement Email Campaigns

Build re-engagement email campaigns that win back inactive subscribers. Covers timing, copy, offers, sunset strategy, and D2C examples for Indian brands.

Ashwin Kumar· 8 min read
Product Launch Email Sequence featured imageemail retention

Product Launch Email Sequence

Build a product launch email sequence that drives sales from day one. Covers pre-launch, launch day, and post-launch emails with templates for Indian D2C brands.

Ashwin Kumar· 8 min read
Post-Purchase Email Flow: Optimize for LTV featured imageemail retention

Post-Purchase Email Flow: Optimize for LTV

Build a post-purchase email flow that turns one-time buyers into repeat customers. Templates, timing, and personalization tactics for D2C brands focused on LTV.

Sharan Kumar· 9 min read
Loyalty Programs That Increase Repeat Purchases featured imageemail retention

Loyalty Programs That Increase Repeat Purchases

Loyalty programs that actually increase repeat purchases for D2C brands: which structures work, what rewards drive reorders, and how to avoid the discount trap.

Sharan Kumar· 8 min read
Email Deliverability for Ecommerce Brands featured imageemail retention

Email Deliverability for Ecommerce Brands

Improve email deliverability for your ecommerce brand. Covers authentication, list hygiene, engagement-based sending, and India-specific deliverability issues.

Sapna Johar· 9 min read
Email A/B Testing for Ecommerce: Complete Guide featured imageemail retention

Email A/B Testing for Ecommerce: Complete Guide

The complete guide to email A/B testing for ecommerce. What to test, how to set up split tests, interpret results, and improve open rates and revenue per email.

Sapna Johar· 8 min read
Ecommerce Email Marketing: Boost Repeat Purchases featured imageemail retention

Ecommerce Email Marketing: Boost Repeat Purchases

Complete guide to ecommerce email marketing for D2C brands. Boost repeat purchases, reduce churn, and improve LTV with proven flows, sequences, and examples.

Sapna Johar· 19 min read
Customer Referral Programs for D2C featured imageemail retention

Customer Referral Programs for D2C

Build a customer referral program for your D2C brand: how to structure rewards, drive referral share, and track which referred customers actually convert and return.

Sapna Johar· 8 min read
Browse Abandonment Emails: Setup & Optimize featured imageemail retention

Browse Abandonment Emails: Setup & Optimize

Set up browse abandonment emails that bring back window shoppers. Timing, subject lines, templates, and optimization tips for D2C ecommerce brands.

Ashwin Kumar· 8 min read
Abandoned Cart Email Sequence: Optimize for D2C featured imageemail retention

Abandoned Cart Email Sequence: Optimize for D2C

Build an abandoned cart email sequence optimised for Indian D2C brands. Timing, copy, discount strategy, WhatsApp integration, and what to A/B test.

Sapna Johar· 8 min read

Built for every D2C category

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