Pillar23 articles

Landing Pages

All 23 articles on landing pages from the CustomFit.ai blog.

Mobile Landing Page Optimization Checklist featured imagelanding pages

Mobile Landing Page Optimization Checklist

The complete mobile landing page optimization checklist for D2C and ecommerce brands. Speed, UX, CTA placement, and India-specific mobile conversion tips.

Sapna Johar· 8 min read
Long-Form vs Short-Form Landing Pages featured imagelanding pages

Long-Form vs Short-Form Landing Pages

Long-form or short-form landing pages — which converts more D2C buyers? The answer depends on your product, traffic source, and buyer awareness stage. Here is how to decide and test.

Sharan Kumar· 6 min read
Landing Page vs Homepage: When to Use Which featured imagelanding pages

Landing Page vs Homepage: When to Use Which

Landing page vs homepage: understand the difference, when to use each, and how to send paid traffic to the right page for maximum conversion rates.

Sharan Kumar· 8 min read
Landing Page Video: Above or Below Fold? featured imagelanding pages

Landing Page Video: Above or Below Fold?

Should your landing page video go above or below the fold? This guide covers landing page video placement with data, D2C examples, and A/B testing tips.

Ashwin Kumar· 8 min read
Landing Page Testimonials: Placement & Format featured imagelanding pages

Landing Page Testimonials: Placement & Format

Discover the best landing page testimonials placement strategies. Where to put reviews, which formats convert, and how Indian D2C brands use social proof effectively.

Sapna Johar· 8 min read
Landing Page Templates for D2C Ecommerce featured imagelanding pages

Landing Page Templates for D2C Ecommerce

The right landing page template can double your D2C conversion rate. Explore proven structures for product launches, ads, and seasonal campaigns — with Indian brand examples.

Sapna Johar· 6 min read
Landing Page for Seasonal Sales featured imagelanding pages

Landing Page for Seasonal Sales

Seasonal sale landing pages capture festive buying intent at its peak. Learn how to build, personalize, and test Diwali, Holi, and other Indian D2C seasonal sale pages.

Sapna Johar· 6 min read
Landing Page for Product Launches featured imagelanding pages

Landing Page for Product Launches

A product launch landing page builds anticipation, captures early demand, and converts first-day buyers. Learn how to structure yours for maximum D2C impact.

Ashwin Kumar· 6 min read
Landing Page Personalization by Traffic Source featured imagelanding pages

Landing Page Personalization by Traffic Source

Learn landing page personalization by traffic source. Match hero copy, offers, and social proof to each ad channel for higher conversion. Includes D2C examples.

Ashwin Kumar· 8 min read
Landing Page for Paid Ads: Google, Meta, TikTok featured imagelanding pages

Landing Page for Paid Ads: Google, Meta, TikTok

Build landing pages that convert paid traffic from Google, Meta, and Instagram. Covers message match, intent alignment, creative-to-page flow, and A/B testing.

Ashwin Kumar· 10 min read
Landing Page Optimization: The Complete Guide featured imagelanding pages

Landing Page Optimization: The Complete Guide

Complete guide to landing page optimization for D2C ecommerce brands. Proven tactics to increase CVR from paid ads, reduce CPA, and boost ROAS with real examples.

Sharan Kumar· 16 min read
Landing Page Load Speed: Impact on Conversions featured imagelanding pages

Landing Page Load Speed: Impact on Conversions

Landing page load speed directly impacts conversion rates. Learn how page speed affects CVR, what to measure, and practical fixes for Shopify D2C brands.

Sapna Johar· 8 min read
Landing Page for Lead Magnets (Ecommerce) featured imagelanding pages

Landing Page for Lead Magnets (Ecommerce)

Lead magnet landing pages capture emails and phone numbers before purchase. Learn the best ecommerce lead magnet formats and how to convert sign-ups into D2C buyers.

Sapna Johar· 6 min read
Landing Page for Influencer Campaigns featured imagelanding pages

Landing Page for Influencer Campaigns

Influencer landing pages convert warm social traffic into buyers. Learn how to design, personalize, and test landing pages for Indian influencer campaigns on Shopify.

Sharan Kumar· 6 min read
Landing Page Hero Section: What Works featured imagelanding pages

Landing Page Hero Section: What Works

Learn landing page hero section optimization tactics that lift conversions. Covers headlines, CTAs, visuals, and message match with real D2C examples.

Ashwin Kumar· 7 min read
Landing Page for Google Search Ads featured imagelanding pages

Landing Page for Google Search Ads

Google search ad visitors have high intent — your landing page needs to answer their specific query fast. Learn how to build and test high-converting Google Ads landing pages.

Sapna Johar· 7 min read
Landing Page for Giveaways & Contests featured imagelanding pages

Landing Page for Giveaways & Contests

Giveaway and contest landing pages drive email sign-ups, social followers, and brand awareness. Learn how to build one that generates real D2C buyers, not just prize hunters.

Sharan Kumar· 6 min read
Landing Page for Facebook Ads: Best Practices featured imagelanding pages

Landing Page for Facebook Ads: Best Practices

Facebook ad landing pages need fast load times, tight message match, and a frictionless path to purchase. Learn the best practices that Indian D2C brands use to convert Meta traffic.

Ashwin Kumar· 6 min read
Landing Page Copy: Write Headlines That Convert featured imagelanding pages

Landing Page Copy: Write Headlines That Convert

Write landing page headlines that convert: proven frameworks, Indian D2C examples, A/B testing approaches, and the psychology behind high-CVR copy.

Sapna Johar· 9 min read
Landing Page Best Practices for Ecommerce featured imagelanding pages

Landing Page Best Practices for Ecommerce

Ecommerce landing page best practices that increase conversion from paid and organic traffic — hero section, CTA, social proof, mobile, and A/B testing guidance.

Sapna Johar· 9 min read
Landing Page for App Downloads featured imagelanding pages

Landing Page for App Downloads

Build a high-converting landing page for app downloads. Covers app store badges, hero copy, social proof, and mobile-first design for Indian D2C brands.

Ashwin Kumar· 8 min read
Collection Page as Landing Page: Shopify Guide featured imagelanding pages

Collection Page as Landing Page: Shopify Guide

Turn your Shopify collection pages into high-converting landing pages for campaigns. Practical guide: hero sections, messaging, product curation, and A/B testing.

Sapna Johar· 8 min read
Ad-to-Landing Page Message Match featured imagelanding pages

Ad-to-Landing Page Message Match

Ad-to-landing page message match is the #1 landing page CVR driver. Learn how to align ad copy with landing page content and test for maximum ROAS.

Ashwin Kumar· 9 min read

Built for every D2C category

🧴
Skincare
💄
Beauty
🌿
Wellness
☕
F&B
👟
Apparel
💍
Jewelry
🛋️
Home
🍼
Baby
Live · Right now
Mamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVRMamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVR